Keywords, Keywords, Keywords!
So, you’ve found some great keywords for your website. (If you don’t know how to find good keywords, I suggest you check out this training here). The question is, do you know how to add keywords to your website the correct way?
It’s really pretty simple, however there’s a lot of outdated/misinformation out there on how to do it. Read further as I reveal how to properly place keywords into your content in order to receive good search rankings!
Keyword density, meta tags…what?
You may have heard things like “keyword density”, “meta tags” or “hash tags” But do the search engines like Google really use such factors in determining what is relevant to the search? The truth is, no. Search engines want relevant content, they want the searcher to have the best experience possible and would like the chosen results to actually help them. Things like keyword density and meta tags used to be a determining factor in the ranking process, however they are no longer used as part of the formula in determining a good search result–therefore you need to net worry about them!
What you really need to do is relatively straightforward and there are only 3 steps. This is so simple it will blow your mind.
1. Include your keyword in the title of your page/post. For example, if your keyword is “how to stop smoking” you could make your title something like
- Learn how to stop smoking easily in 5 steps
- How to stop smoking once and for all
You ideally want to make the title catchy and grab your reader’s attention. I’m sure you could think of something even more interesting but those are just off the top of my head.
2. Include your keyword in the first paragraph.
Have you been desperately seeking advice on how to stop smoking but nothing ever seems to work? Have you tried and tried and failed? Quit failing and kick the habit once and for all with this easy step by step guide.
3. Write the rest of your content naturally.
Don’t worry about how many times “how to stop smoking” appears within your content. Too many instances of a keyword is seen as “keyword stuffing” and that will not help your rankings at all.
If the phrase how to stop smoking enters the content again after the first paragraph that is okay as it flows smoothly. A good rule of thumb is to read the article back to yourself and if it sounds unnatural you probably have too many instances of your keyword.
Okay, 1, 2, 3 – you’re done! That is the correct way to add keywords to your content and really, that is all there is to it.
What you want to aim for are LSI keywords (Latent Semantic Indexing)
LSI keywords are simply words that are relevant to your keyword–like “cigarette” “smoke” “nicotine” or “quit”, for example would all be related and relevant to how to stop smoking. Using lots of these types of words will help the search engines better understand what your content is talking about. However, LSI isn’t something to really over-think or worry about, it’s really just something that will happen when you write naturally!
Keep writing content for maximum rankings potential
The thing about search engines like Google is, well, they’re not always going to rank you for the exact key phrase you want. They may examine your writing and decide it should be better ranked for different keywords, and give you better rankings for those ones instead. It also could just take a lot longer for your content to be picked up and ranked for the exact keyword you were hoping for.
However, don’t get discouraged–just keep writing. Write lots of articles and keep them coming. Some will rank easily, others will take some time, others will never rank for the exact phrase you were hoping for — but what I find is that they all end up ranking in some way or another. And as long as you keep writing content, you will keep ranking.
Watch this being put into action!
If you’re still not convinced this process will actually be enough to get you ranked within the search engines, check out this live case study here and see for yourself (plus while you’re there, feel free to sign up for a completely free account to get more awesome material like that). If walks you through the process of researching a keyword for an article, writing the actual article around the keyword, and having it rank in Google within 20 minutes! No keyword stuffing or meta tags required! 🙂