If you have to ask what article spinning is, that’s probably a good thing. However, those of us involved in the world of internet marketing are all too familiar with this practice. It’s a terrible idea in this day and age yet people are still trying to use it left and right. Article spinning software is still readily available on the market, and many so called reputable internet marketing training programs are still encouraging the practice!
To get around Google’s duplicate content policy, internet marketers started using any means necessary to get away with doing as little work as possible. Article spinning is simply taking an article, whether it’s yours or written by somebody else, and copying it into a software program that will provide you a “new” article. This can be done many times, so the same article can be spun into hundreds of variations.
There’s tons of different article spinning software on the market, ranging from free to rather expensive. The worst ones turn the article into useless garbage basically unreadable to humans, and the very best may resemble well written content. Either way, it should never be done.
Imagine you’re a normal person trying to Google information on something, let’s say, “how to get rid of ants”, yet the only source of information Google is providing you is a hundred different versions of the same spun article someone plastered all over the internet on “how to get rid of ants.” That isn’t providing the searcher with any new or alternative information they may be looking for. These 100 different spun articles on ‘how to get rid of ants” shouldn’t be the only source of information available on the topic, as there are always unique perspectives and solutions to any problem. Yet, a spun article isn’t able to offer a unique perspective, ever.
Google knows this, and has cracked down on it. They WANT to provide a positive experience to their searchers. Its algorithm is a lot more sophisticated than you might think, they can and do detect article spinning. They may not catch spun content tonight, tomorrow, or next week–but once you’re caught, you’ll be punished and de-ranked from search results, and most likely sand-boxed.
If you’re going to take the time to spin articles, you’ll still have to tweak them manually in order for them to be acceptable (if you care about your user experience). Why not use all that time to just write a new article? There are so many related topics you could write about to provide new engaging information, or at the very least you could re-write the article from a new perspective. I guarantee the content will come out better than any article spinner. And best of all, you won’t get punished for it.
Okay, I just entered that last paragraph into an article spinner to give you an idea of how these things work. This is what it gives me:
If you’re going to take enough a chance to rotate material, you’ll still have to modify them personally to be able for them to be appropriate (if you proper worry about your customer experience). Why not use all that a chance to just create a new article? There are so many relevant subjects you could create about to offer new interesting details, or at the very least you could re-write the material from a new viewpoint. I assurance the material will come out better than any material generator. And best of all, you won’t get penalized for it.
The sad part is, I see content on the internet that looks like the above paragraph in question more often than I’d like to. The next time you read something online that sounds robotic or like it was written by someone who can’t speak proper English, it’s most likely the result of article spinning.
Is that really the type of content you want to encounter when you’re searching for information online? Probably not, and neither does Google!