Product: Social Post Suite
Creators: Sam Bakker and Eva-Maria
I first heard about Social Post Suite over on Warrior Forum, and then noticed it was one of the top 10 selling products last month over at jvzoo. Now, I’ve come to realize that most of those products advertised are pretty low quality or scams, but the fact this was just software and not really a “make money online” course caught my attention and I wanted to see what all the hype was about.
The first thing I realized was it’s not just some WordPress plugin (which I had originally thought when I heard the name), and of course that is one positive about the product (no one needs another plugin that will slow down their site load time). But rather, it’s a software package that lets you post to your social networks on Facebook with an email opt-in form within the post. What happens is your post will display as a video link with a “play” button. Then if someone clicks, it’ll pop up with a form that asks for their name and email (this would obviously require you to have an autoresponder service of some type) so that you can collect leads directly via FB. This allows people to sign up to your email list without directing them to a landing page or some other page on your website.
The product sales page actually goes so far to claim it’s so great, you’ll know longer need landing pages or worry about content creation for your website! Hah…
But really, is there any real advantage to collecting leads from Facebook? Let’s take a further look.
Well, no… I highly doubt it. And here’s why:
First you need to understand how Facebook works:
Facebook doesn’t show everything you post to all of your friends, and if you have a business page, it won’t show things you post to everyone who has liked your page. In fact, it only initially sends the posts out to a very small percentage of those people, something like 12%. For a page with around 300 likes, that’s only 36 people. If none of those people initially like or comment, the post will disappear from newsfeed and no one will see it again (unless they specifically visit your business page).
If the post does get activity, it’ll get spread around to a larger percentage of people. This is why it’s crucial to post highly engaging content people won’t just scroll through, which is quite hard to do. Let’s face it – people aren’t focused and are highly distracted on Facebook, there’s just too much actvity.
Not all Facebook likes are created equal!
This is the reason why buying Facebook page likes doesn’t work – your bought audience isn’t going to engage with your posts because most likely they’re fake profiles, and even if they are real people they probably have liked 1,000’s of pages and have absolutely no interest in yours. Now, all your efforts will go unnoticed and nobody will ever see what you have to say – unless you pay, of course.
They purposely make it very hard for your posts to be seen organically in an attempt to make you buy their advertising. If you’ve ever posted anything on Facebook, I’m sure you’ve noticed the “boost post” option, which is trying to entice you to pay to have your post reach more people.
Think about how many times you actually like or comment on something you see in your newsfeed… I know for me personally it’s quite rare. People are bombarded with 100’s or 1000’s of newsfeed posts on a daily basis, they just don’t have time for everything.
1.Unless you spend money to boost your posts or have a very engaged FB audience, most people won’t even end up seeing your posts
2. Even those that may see it are going to be highly unlikely to opt-in to your email form directly from Facebook
So, this software may let you gather email opt ins directly on Facebook, but there’s not much of an advantage to doing that versus sending them to a landing page on your website instead. In fact, I would love to bet the amount of opt-ins one would obtain from a simple post would be much, much lower than ones gathered from a landing page!
Even then, you need people who are engaged and who trust you to make an email list that is truly profitable. The best way to do this is through partially gaining their trust before they sign up to your list, which is something that isn’t easy to do directly from Facebook.
Most likely those that would end up joining via Facebook would only do so because they were *tricked* (after all, they were just trying to watch a video) and would end up unsubscribing anyway. That won’t end up getting you anywhere!
The co-creator of this software, Eva-Maria, claims to be a social media expert who spends her time helping people boost their social media campaigns. However, further investigation leaves that claim questionable.
Her company, SocialeMedia, at first glance appears to have an extremely professional website and a thriving fan page, it has nearly 12,500 likes. That is quite a significant amount of likes for a small social marketing company. The company was founded in 2010, so after 4 years of being a popular social media company, especially one that has accumulated that many likes, you’d expect it to have built up some reputation within Google… but according to semrush.com, the website has absolutely zero traffic:
Furthermore, the Facebook page has basically ZERO engagement. With 12,500 likes you’d expect it to have a decent amount of comments and likes, especially considering this company claims to help people with their social media marketing. This is an unnaturally small engagement and indicitive of BOUGHT LIKES. Even my pages have better engagement and I really am not all that into Facebook marketing so my efforts there are pretty small.
I don’t know about you, but I certainly wouldn’t want to hire someone for over a $1,000 to boost my social media pages if they can’t even get their own audience to engage. I also wouldn’t want to buy a software package she helped produce, either.
It’s like those SEO companies who want to charge you thousands to put your website on the front page of Google, yet when you Google their company they aren’t even on the first page themselves.
$47, which seems way too much for a piece of software that won’t do anything useful.
Social Post Suite Software
Social Post Suite training with Eva – Maria
Social Post Suite VIP workshop
This training cannot be worth the prices they claim. I wouldn’t want to learn social media from someone who doesn’t know how to properly do it herself. (Want useful training? Find it here)
Don’t spend your hard earned money on gimmicky software that will do nothing but empty your wallet. If you already have a decent Facebook following, you’re going to see better results from sending them to a highly converting page on your own site. If you don’t have much of a Facebook following, this software will not really do anything to help your overall followers (likes) and engagement.
So don’t listen to all that “you no longer will have any need for website content creation or landing pages”… it isn’t true. This software does NOT replace the important of having content on your own website! If you’re interested in Facebook marketing, it really can have huge benefits, but you need to invest a lot of time and energy into making it work. This software certainly won’t perform the miracles it says it will and in fact will probably not really help you at all…
After all, it is put together by a somewhat questionable social media “expert”…