If your ultimate goal is to land a career in the digital marketing field, let me walk you through some of the best digital marketing courses that will help actually land you your first job.
There are many colleges out there that offer extremely expensive degrees in digital marketing (think places like Full Sail University) but these degrees sometimes cost over $50,000. The truth is, they don’t necessarily land you a better job and in fact often times they aren’t needed at all.
Unlike a lot of other career paths where a degree is just another requirement, employers here are looking for people who know the field and can bring them results over people with an actual degree. Check out this post if you don’t believe me!
There are tons of resources available online to learn digital marketing today, but I picked out a few I think will actually be useful in helping you gain experience and know what you need to in order to land your first job.
Digital Marketing Career Blueprint
First and foremost, I think the course that deserves to be #1 on this list is Seth Hymes Digital Marketing Career Blueprint. Located over at indemandcareer.com, he teaches exactly what you need to know to land a career in the digital marketing field. He even shows how you can get started gaining experience in the field.
The course includes around 14 hours of video training, including lessons on how to get started freelancing with digital marketing jobs if you want the freedom to work from home.
A huge part of the value provided within Seth’s course is his personal mentorship. This is where you’re going to get real one-on-one support and guidance through the entire process, from just getting started all the way until you land your first job.
The course features a private member forum, where you can ask questions and get insight and answers from not only Seth but other members of the course as well.
This particular course is designed to be FAST – he claims you can go from basically zero to being ready to start your job search in the first month. For some, it will probably take longer, but the point is this is definitely not a program that will take years.
You can head over to indemandcareer.com and grab his free mini-course where you’ll be able to digest a lot more information before deciding if it’s the right fit for you.
You can read my full review here if you want to know more.
Simplilearn’s Digital Marketing Certified Associate Certification Training
Price: $999 for their blended learning course
Simplilearn has a solid online reputation and over 400 courses. According to their website, they’ve helped over 1 million professionals find jobs and advance in their careers.
Simplilearn’s Digital Marketing Certified Associate Certification Training is a good place to start. It’s for beginners and will get you certified and the skills you need to land a job in this field.
Unlike many free digital marketing courses available, this isn’t just learning a bunch of hypotheticals. In order to truly understand the material, you’re going to need to actually get your feet wet. Simplilearn’s program will give you the hands-on practice you need and applied projects to work on, so you can actually practice these skills to gain experience.
You’re also going to get access to forums and mentoring from your instructors to help you along the way.
Simplilearn will provide you a fast-track to learning and gaining experiencing in the field of digital marketing without going through years of school or trying to learn it all by trial and error.
This program might seem expensive, but you will learn much more and spend way less than if you tried to get a traditional degree.
Price: 1-month free trial, then $29.99/month
Formerly Lynda.com, LinkedIn Learning provides a great platform to learn many skills.
This is the least expensive option on the list, and with a subscription, you’ll be able to access over 100 courses in digital marketing that are on the platform (actually you can get any course within LinkedIn Learning – there are nearly 8,000!)
However, learning will be a bit more segmented as there isn’t exactly a complete step-by-step guided path for you to take along the way, nor will you have access to forums and mentorship from instructors.
Nonetheless, it still can be an excellent way to learn skills if you don’t need that much extra help.
One of the great things about the internet is it makes information more freely accessible to everyone and learning a heck of a lot easier.
But everyone learns differently. Some people want lots of support and guidance along the way and need to be walked through things A-Z. Other people learn well on their own in a less structured environment.
No matter what your learning style is, you can find many great courses to learn the digital marketing field online that won’t forever put you in debt!
Gain experience with your own business!
One of the ways you can really gain some skills in this field is to build your own website and learn affiliate marketing. You’ll get your hands wet with many in-demand skills like SEO, PPC, Content Writing, Social Media Marketing, and Conversion Boosting!
However, this is NOT a “fast-track” approach to land a career. While the courses above are designed to teach essential skills and give you guidance towards a job, this is a long-term strategy that will give you tons of experience, plus, you can even make money along the way.
Actually, you might want to consider doing this as a side project to go along with any digital marketing training you may pick. It will give you your own platform to put the teachings into real-world practice. For this, you may want to check out the training and hosting provided by Wealthy Affiliate.
If you can build a successful website that gets traffic and makes sales, you can demonstrate to employers you have much-needed experience and skills for a job.