If you’ve come across this guy or any of his products and found yourself Googling, is Anthony Morrison a scam artist? Let me explain the story.
It’s often the case that in one’s search for legitimate ways to make money online, they’re going to come across a few scams and shady products first. They might even get sunk into investing 1,000’s upon 1,000’s of dollars into something which they were told was their key to success.
The truth is, there are real ways you can make a living online without spending massive amounts of money upfront.
I’m not convinced this guy really cares about helping anybody but himself.
So, Anthony Morrison: scam or decent guy?
Mr. Morrison is a master online salesman and is very good at what he does. This is why he’s so successful. He’s been within the online marketing space since around 2005 and is still very active today.
He was even referred to as “the hottest young Millionaire in America” and has been featured on TV many times, including CNN.
So let me just further explain the details of Anthony and his tactics, and let you decide for yourself.
Anthony created the company called Morrison Publishing and it’s sort of the central hub for his products, services, and software.
Current products offered:
- Digital Marketing Academy
- Profit Boosters
- Partner with Anthony
- Digital Marketing Mastermind
- Funnels Hacks Bootcamp
- Success with Anthony 3.0 (I’ve previously reviewed the older version of this, years ago)
- Ambassador Club
- Income EDU
- M Insider
- Mastery Funnel Club
… but Anthony also has many other products like Inbox Inner Circle and Email Domination, as well as some software offers.
He’s also written several books, included Advertising Profits from Home, the Hidden Millionaire, and Automated Profits from Home.
He does offer legit training and tools, but his sales tactics are misleading and pushy. Let’s take a deeper look.
The never-ending upsell and sales pitch
The major issue with Anthony Morrison’s products is once you access one of them, you’re just going to continually get bombarded with upsells to buy more products and courses to be able to actually make the money.
When you purchase his products, you need to give out your phone number.
In my experience, I would say this is not a typical requirement upon signing up for an online service. The only reason they ask for this is so they can contact your privately to try and upsell you in private coaching services.
Here’s a screenshot of a comment about another one of Anthony’s products called “Inbox Inner Circle”:
It seems to be a common theme that his sales coaches bully and harass their customers. There have been a lot of complaints about this throughout the years with Anthony Morrison’s programs.
What makes this whole situation even worse, is that his sales force is (or at least was) scripted to encourage you to pay for his services with a credit card. This is because you’re “investing in your business”. And then you’re told you can just use your earnings to pay off the card and pay nothing of your own money out of pocket.
This would be assuming all his customers sign up and make money, right?
You can read the excerpt from the script that sales coaches were using to call people who had purchased Anthony’s book from TV:
As stated in his disclaimers, he’s fully aware that most people make no money, but he wants to convince people they should go into credit card debt trying to invest in his programs and coaching and pay for it with their earnings?
Especially the part where they say it MIGHT be a large portion of your total available credit?
That’s insanely unethical.
I don’t really know if they’re STILL using this type of pitch because this was sort of leaked somewhere out there on the internet (linked source above) and it was from years ago.
Take this as an example of how he gets people into his sales funnel…
Here’s a shot of his latest Facebook ad for his program called “Partner With Anthony”
The ad grabs you on the fact it’s just $7, which is a low enough price point to get people interested. Then you’re lead through a funnel that tells you you’re going to grab access to his $10,000 per year program for just $7 per month!
Beware, you’re going to spend A LOT MORE than $7 a month with this. It’s going to upsell after upsell once you’re inside, so be prepared.
This isn’t an unusual sales tactic – grab them low, sell higher. But his methods are done to the extreme (I think).
This isn’t just a typical upsell. Not only are you going to get bombarded with upsells for countless additional software and training courses, but you may also get hounded with calls from his sales force trying to get you to spend several thousand more.
The fact is, he’s just not upfront AT ALL about what is really required for his products and his “system” to actually work.
If you already invest $7, you’re a lot more likely to purchase the next sell, and the next, and the next.
This guy certainly uses pretty aggressive and misleading sales tactics for someone who doesn’t like money. Especially for someone that is bragging about earning enough money by 35 to last for 355 lifetimes?!
Do you really believe that he doesn’t like money? Me either.
The Bottom Line
Anthony Morrison does offer legit training and tools, but his marketing tactics are extremely off-putting. For this reason, I would not recommend trying to start making money online with his services.
He seems to have developed the habit of preying upon total beginners who know absolutely nothing about making money online, then baiting them hook, line, and sinker into his sales funnel of endless upsells and borderline harassing phone calls.
He’s been doing this for YEARS and making tons of money this way.