With the ability to learn digital marketing from home, there are plenty of online training courses out there that’ll show you the ropes these days.
While Wealthy Affiliate is great at teaching people how to start up a website and earn money through affiliate marketing, can they actually teach you how to get a career in digital marketing if you’re looking beyond just mastering these skills for your own business?
Can Wealthy Affiliate teach you the digital marketing skills you need to actually land a job?
While working from home and being your own boss is a dream for many, the reality is that many people find practicality and stability with being employed.
In short, YES!
So, can Wealthy Affiliate teach you digital marketing skills? The short answer would be, absolutely.
One of the best ways to learn the digital marketing skills you need to break into the field would be to just gain real-world experience.
Many employers that are looking to fill digital marketing positions will value your experience much more than any degree or certifications you may hold. While they can look good and fill a resume, they ultimate want someone who can give them results.
(this is not true for every job, however, it is for many)
What’s the best way to gain experience with digital marketing?
You could certainly take up a project with a small business for free, if you happen to have, say a friend or family member who is willing to let you.
And many digital marketing certification courses offer lab projects that simulate real-world scenarios, so you can get practice actually working in the field. Which can be a huge help. But oftentimes those courses are upwards of $1,000.
What if you want to gain knowledge and experience without the incredible cost?
Another option would be to simply dive headfirst and start your own website. This is where Wealthy Affiliate can help. It will give you the foundation you need to practice the digital marketing skills employers are actually looking for.
BUT! Here are a few things to take into consideration…
While Wealthy Affiliate can help you practice your digital marketing skills with your own website, there are a few things you’ll want to note.
- You’re going to need to think critically and leverage the training as a stepping stone for the training and skills you need for a job, rather than looking at it as a complete guide that’ll focus on landing you the right career.
- Do research into the specific digital marketing skills you want to learn and get good at, and then leverage the training materials, tools, and hosting provided by Wealthy Affiliate. It’s important to note that you don’t need to be an expert in every aspect of digital marketing to get hired in an entry-level position.
- Because they teach you how to build a sustainable business, it takes time to build your foundation, learn, and get results. This isn’t a training program you’ll complete in a week or two, it can take many months.
- There’s not exactly a step-by-step guide that will take you through the process of knowing x,y,z to land a job.
None of this is to say that the training at Wealthy Affiliate isn’t good at teaching the skills. It’s just not set up in a way that gets people to land careers, so you’re not going to find that aspect really talked about much.
So let’s go through some of the skills you might need to land a career in digital marketing:
- Content Creation
- WordPress skills
- Email Marketing
- Conversion tracking
- Facebook Ads
- PPC/Google Adwords
- Google Analytics, SEMRush and other tools
A look inside the training within Wealthy Affiliate
Now let’s take a look at some of the training within Wealthy Affiliate…
Keep in mind that this is just a sampling of training I pulled from them doing basic searches. This is by no means a complete list of all training for each topic. Wealthy Affiliate is a HUGE platform.
SEO, Content Creation, Conversion
This was just a sample of training materials I pulled from doing a quick search. The training platform is pretty extensive, and a ton of material is covered.
Wealthy Affiliate has step-by-step training to follow that’ll teach you how to get your site off the ground running. You should absolutely follow that training til the end.
However, they also include live training sessions that are put out once a week, and there’s a past library of hundreds and hundreds of these recordings you can go back and watch whenever you want.
They definitely teach the skills you need to get into digital marketing, and the platform is kept up to date.
Sign up for a free starter account to explore more
As I said, this is no means an all-inclusive list of every training available. You can actually sign up for a free starter account here, (don’t worry, you won’t have to put down a credit card or anything), and you can explore all the training available.
To be clear, most of it will only be accessible if you’re a premium member, but you can still search and see the types of training available to get a closer look.
It’s a great way to see if it’d be a good fit for you or not, without putting down any investment.
Getting help along the way
Another really cool thing about Wealthy Affiliate is it’s not just a few PDF training guides or video classes, it’s an interactive community. You can ask questions, get help, network with other business owners, and even make friends.
We all know networking is one of the most important aspects of a job search. Wealthy Affiliate will open you up to an entire online community of business owners, is there a better way to network than that?
The bottom line
One of the great things about entering the field of digital marketing is for many jobs, you don’t even need a degree.
While many jobs say they require it, usually it’s your experience that will matter. (Always exceptions to this, though)
I’ve been a member of Wealthy Affiliate for a very long time. I’ve heard lots of stories from past members that have gone on to get jobs either freelancing or in the digital marketing industry as a direct result of the things they were taught through the training.
It may not tell you directly how to land a job, or exactly what skills to focus on for your career (you’re going to have to figure that out based on your personal goals) but it’s an amazing tool I recommend you take advantage of if you’re trying to figure out the field of digital marketing on your own.
If you think about it in terms of getting an education, it’s incredibly affordable. It’s only $19 for your first-month premium and $29/month if you end up taking the yearly deal.
And a bonus of all of this, is you’re going to learn how to get a website up and running that makes money.
You can sign up for entirely free and take a peek around with absolutely no obligation or risk, so definitely try it out.
If you have questions, just drop me a comment down below.